First, you need to join the right team, and you’re in the right spot right now. Starting your online business also doesn’t have to be complicated or expensive. There are many training and support resources available online, but it’s a difficult place to navigate at times and many are very good at providing quality assistance.
However, there is one platform that stands head and shoulders above the rest, and that training platform is Wealthy Affiliate. This organization is my number one recommendation and the one that I use and trust. To make life easier for you, Wealthy Affiliate has everything you need to start your journey into an online business with absolutely no risk or cost. Here are some of the most important things they do to help you get a solid footing under your business.
Helping You To Find Your Niche
One of the most common mistakes beginners make when setting out to build an online business is to focus on the product first instead of paying attention to the market. The market in this case is your customers or audience, the people who will visit your site to purchase your products. If you want to succeed in this business, you will have a better chance if you know your niche.
What Is A Niche
A niche is a segment of the market for a particular kind of product or service, anything that people need and want. It could be a range of swimwear, healthcare, fitness, finance, basketball, and a million other things. Normally your niche will be something you enjoy doing or being. An interest or passion that you enjoy being involved with participating in.
5 Initial Research Steps
1. The best way to start is by looking at the market and find solutions to solve people’s problems, then present those solutions to them.
2. Keyword research helps you find keywords that people are searching on the internet. Type in a phrase and Google gives you loads of help here.
3. Check out online forums to get a glimpse of what is trending with people, which should give you a hint of what their most pressing need is, then focus on the one that seems best for you.
4. Monitor your potential competitors, visit their sites, and take note of how they are doing business, and then use that information to build the foundation for your business.
5. Fill in the gaps your competitors are leaving behind, take care of what your audience wants, not what the bigs companies think they need. Go beyond what they are doing.
Choosing the right name for your brand
After discerning which need your target audience has, the next step is choosing the name that best matches what your business is all about. This might sound simple, but it can get a bit trickier than it seems. The thing is, you need a name that is unique to your business but still is in line with the solution that you have for your audience.
To achieve that, make sure to check a few boxes.
Minimize chances of a similar business having the same name; this will lead to a trademark clash that might affect your efforts.
It still needs to help with the marketing of your business.
Complies with the state laws requirements in your area.
The best way to find out if the name that you have in mind is useful, check with Google by searching to see if any online businesses with similar names pop up.
Also, searching trademark names using your country’s patent and trademark office website can help find out if there are other businesses with similar names.
What can I sell online?
The choice of your product or service should be in sync with the name of your business if possible. It’s hard to make a bad choice with a name, and it won’t compromise the chances of your business’ success. Next, try not to pick a product or service that everyone else is offering. Too much competition isn’t good for your young business as it will take some time to gain authority.
You haven’t mastered the art of marketing yet, so pick something that’s somewhere in between, preferably something you have a good knowledge of. Remember there are millions and millions of products available in affiliate marketing so you will not be short of choice for your business. Whatever product you can think of there is most likely an affiliate program available.